Manager of Brand Standards
Brand Standards is a relatively new department of Indiewalls, founded in 2018. This department, which I grew from the ground-up, currently encompasses 10 Midscale Economy brands looking for quick construction roll-outs for renovations and new builds. These properties cannot typically afford bespoke artwork, so I work with their parent companies to curate an affordable artwork package. By having the option to include pre-approved artwork from the parent company, owners have an easy way to introduce consistency and vision across a brand’s franchises nation-wide.
Our clients were looking for an easy way to review, customize, and select new artwork for their spaces. I implemented a one-stop-shop for them on this website that streamlined orders. In order to deal with the influx of orders my department has received, I supervise two contractors to handle the logistics of individual property orders, scheduling weekly rundowns and discussing creative solutions to project-specific issues.
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Images: Courtesy of IHG, Hilton, Wyndham, Marriott
